Good looking social media posts come from the curation of good visuals, aesthetically pleasing designs, and most importantly, the stories they tell. Having visuals in social media posts has been known to attract 94% more audience compared to only textual information. This makes your post more memorable and engaging.
This could include adding an infographic instead of a graph/ text with percentages. Videos are also a highly popular form of visual communication for getting your message across the board. But simply knowing that graphics are relevant does not help much as we can create great looking social media posts using only text as well. The main thing is understanding how different elements work in harmony together to create a good-looking social media post. Let’s explore the seven ways to create good looking social media posts.
1- Tailor your social media posts for each network
If your business has its target audience on various social media platforms, it doesn’t automatically translate to posting the same content everywhere. The content has to be tailored according to the choice of platform. Visuals work best on Facebook, Pinterest, Snapchat, and Instagram while written content is more suitable for Twitter, Linkedin (a combination here), Reddit, and Quora.
There are other things you have to consider as well such as words and character limitations on text, video length, and size, picture resolutions. You also have to abide by content publishing guidelines as different platforms have different levels of tolerance for content that includes explicit language or imagery.
2- Content is Still King
No matter how efficient your marketing strategy is, if your content doesn’t speak for itself its’ not going to generate leads. Think of it as getting a referral for your content. The key is to not just remain relevant in the market but to stay ahead of the curve. Let’s take the example of Dove.
Dove’s Real Beauty ad campaign encourages its customers to feel secure by accepting their insecurities, uneven skin tone, and pimples. Now, compared to other companies selling soap, this ad resonated with viewers at a more personal level. This is an example of a great storyline and content as the main platform for an increase in sales.
3- Create Multiple Visuals for Your Content
This essentially means conveying the same idea with a different tone. Start with the mood board. A Mood board is a combination of images to form a rough idea for a storyline supported by a colour scheme. For instance, if you have decided to open a small bakery, a mood board will include pictures of bakery items aligned in a grid form. The combination of 9 to 12 images will generate a colour scheme that you can use for your videos and images content.
Now, let’s take this into a real-life scenario. After you created a mood board for your bakery, let’s say that you decided to launch your first product: chocolate cookies. For introducing the product into the market, you will have to come up with an interesting story on Instagram with a few GIFs, a grid to showcase the product on your profile, while a single image will be on Facebook with a compelling copy.
4- Use Hashtags in your social media posts
The # Hashtag symbol is a highly admired marketing tool. It basically means using a # followed by a keyword that users of the social media platform will search instead of a long-form title. This trend was generated because of the fast-paced working environment. No one has time to perform different searches in order to reach your product nor do you have time for expensive advertising campaigns. Usually, a hashtag will include relevance to your content in addition to your target audience.
So, for example, if you uploaded an image of a HeadPhone Set, you will have to include hashtags such as #latestheadphoneTech #HeadPhones, and (possibly) #USA after your caption. So, when anyone searches the term ‘latestheadphoneTech’ with the intent of finding out the latest headphones technology, your post will have a high chance of showing up. There are a lot of free tools to generate hashtags for your posts and videos, such as Hashtagify and TweetReach.
5- Harness the power of Emojis for your social media posts
Emojis are digital expressions used to convey an emotion, thought, or feeling in most cases. These are highly powerful icons you can use to support your social media copy. A very simple illustration of emoji usage is an image of a plate of vegetables used by nutrition bloggers in their Instagram captions. Besides conveying an idea or an expression, emojis also provide viewers with the visual break from continuously reading text which aligns with the idea of a lower attention span in a digitally consumed world.
A popular example of emoji used to convey an expression would be joggers. So, instead of writing ‘We are having a cycling event next Friday, you can just insert an emoji of cycle and Friday to make the text more visually appealing.
6- Choose the right post format for your social media posts
Each social media platform requires a different post format. You can’t gain a competitive advantage by doing what everyone else is doing, for example using a 140 character text on Twitter. To gain attraction, you might have to add emoticons and hashtags. Similarly, pinned posts on Instagram provide your audience with the necessary information about your latest offers. Highlights on the other hand are videos with more than a 24-hour timeline.
Other examples of choosing the right format are Facebook and Linkedin algorithms promoting posts with an image or video content attached. Each platform supports a different post format. it is really important to keep track of changing requirements and guidelines, for example, Youtube now supports search with hashtags.
7- Share your social media posts at the best time for each social media network and community
Each social media platform requires not just a different content and post format but also a different timing based on the audience of the geographical zone you are targeting to offset the GMT timing difference. Generally, each social media platform has its peak of most active users in a particular time frame. For example, Facebook users are most active from 10 am to 1 pm, on the other hand, Youtube gets the highest traffic after weekday official hours, and in the morning on weekends.
Your posting schedule timing is not flexible. Once the ‘time slot’ of high traffic is gone, it is difficult to redirect them towards your posts.
By following these steps, you will be able to come up with a successful plan to tackle your social media challenges. If you want your daily tasks to become more accurate and optimized, an excellent suggestion would be to incorporate our Digiteau PushBee tool into your technology stack in order to schedule, track and analyze your entire traffic across the best digital channels.